President Obama's campaign and super PAC are getting vicious in their negative ads against Mitt Romeny.
In an attempt to improve the president's numbers in swing states, the presumptive Republican presidential nominee is being cast as uncaring and anti-women.
But the ads are beginning to come under fire for misrepresenting the facts. Even media organizations like CNN, typically viewed as being friendly towards the president, are pointing out the wild misrepresentation of the information portrayed as fact in the "Understands" ad. The most glaring, Soptic's wife died five years after he lost his job, and during that time, she for a period had health insurance from her employer.
Romney spokesman Ryan Williams rejected the premise of the ad in a written statement Tuesday.
"President Obama's allies continue to use discredited and dishonest attacks in a contemptible effort to conceal the administration's deplorable economic record. After 42 months of unemployment above 8 percent, it is clear that the president and his campaign do not have a rationale for reelection," he said.
Further, Soptic's wife died in 2006. This would have been several years after the plant closed down, several years after Romney left Bain and was wrapping up his term as governor of Massachusetts.
The ads come as the president launches a two-day tour through the Colorado battleground. The push, combined with the raft of hard-hitting ads, comes as polling shows Obama faring well among women, but not so well among critical white working-class voters in general.
A new Quinnipiac University/New York Times/CBS News poll showed Romney leading by double-digits among that constituency in Colorado, Wisconsin and Virginia.